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About Bogg

As a mom on the move—hauling gear from fields and stadiums to sandy beaches—Kim Vaccarella could never find a bag that truly held up. So she built one herself.

Launched in 2011, Bogg is indestructible, washable, and built to hold it all. It’s tip-proof, won’t collapse, and was designed to handle whatever life throws your way. And with our game-changing accessories, it’s easy to organize and fun to personalize.

Once you pack a Bogg, you won’t go back.

Make It Yours, Make It
Fun, Make It Bogg

Our community is the heart of Bogg—beach lovers, sideline hype squads, nurses and teachers, and all-out organizers. The community that turns a bag into a badge of personality.  

With charms, toppers, and colors as bold as you are, Bogg isn’t just a bag—it’s a fully customizable system. We’re here to make life easier to carry—and a lot more colorful. Because nothing beats the feeling of l've got this.

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Make It Yours, Make ItFun, Make It Bogg

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Make It Yours, Make It
Fun, Make It Bogg