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About Fitflop
Biomechanically Brilliant
Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement.
Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day? Ballet flats, beach flip-flops, platforms, wellies… we believe almost any style can be re-engineered to be easier on your body and ultra-comfortable underfoot.
Discover the difference for yourself
Don’t just take our word for it (or that of our legions of superfans around the world). To understand the difference wearing something designed around the biomechanics of your body makes, you really need to experience it for yourself. Just be warned, your first FitFlop purchase is unlikely to be your last.