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About Foreo
FOREO makes self-care simple, easy, and enjoyable - that’s our mission. Our products are effective and clinically tested, providing real results. We help you achieve your full beauty potential in record time and empower you to work on your well-being for years to come.
Our story started in Sweden, but now our products are all over the world. They are adored by professionals, celebrities, and (most likely) you, so let us tell you what it’s all about.
How we became who we are
Life can be complicated. Self-care doesn’t have to be.
When we came up with the world’s first soft silicone facial cleansing brush LUNATM, our goal was to help you. We wanted to make a self-care device that’s available to you anytime, anywhere. We wanted to make you feel good by solving your skincare problems. Ultimately, we wanted to save your time, so you could focus on other aspects of your life while feeling great about yourself.
A decade later, we’re still doing the same. Because we know spas can be expensive and you don’t always have enough time to visit them. Your time is precious and your well-being matters. That’s why FOREO is for everyone, and we embedded that idea in our name.
“This world could be one”
Inspired by Queen’s legendary song “Heaven For Everyone”, our founder Filip Sedić decided to implement Freddie Mercury’s message into the company. FOREO comes from “FOR EveryOne” and that illustrated our mission – to tear down labels while inspiring everyone to be themselves.
Together with all the people, we want to make this world one and emphasize its beauty by following our dream of reinventing beauty with science & technology. Our values kept us innovative, passionate, and able to think fearlessly. As a result, we shaped the beauty-tech industry and made self-care more accessible and enjoyable.
Inspired by Queen’s legendary song “Heaven For Everyone”, our founder Filip Sedić decided to implement Freddie Mercury’s message into the company. FOREO comes from “FOR EveryOne” and that illustrated our mission – to tear down labels while inspiring everyone to be themselves.
Together with all the people, we want to make this world one and emphasize its beauty by following our dream of reinventing beauty with science & technology. Our values kept us innovative, passionate, and able to think fearlessly. As a result, we shaped the beauty-tech industry and made self-care more accessible and enjoyable.
The leaders in beauty-tech
Over the years, we made several breakthroughs in the industry and came up with innovations that made impossible – possible.
Filip Sedić
In the words of our founder:
“We are always looking for things that can have a substantial impact, and asking which innovations can improve people’s lives in the most significant way. We are playing with a whole range of different things that we believe can have a monumental impact.”
Founder & Chief Innovation Officer,
Filip Sedić
Today, we’re closer than ever to making that impact. Our products are loved by millions and we’re rapidly creating visionary, non-invasive beauty solutions.
Wondering how we got this far? The answer is as sweet as our revolutionary 6-minute skincare routine
Why do millions choose FOREO?
How people feel leaves a real impact on how they deal with life. Knowing this, we decided to enable people to be more beautiful and, in turn, more confident.
But we also knew you wanted to save time and be efficient about your skincare. This is why we made it simple and enjoyable.
BEARTM 2
From routine to ritual in 6 minutes
You can skip most of your spa days, saving time and money, just by transforming your routine into an at-home ritual. This is how much pampering you can fit into 6 minutes:
Start with a great cleanse: get rid of
99.5%
impurities with LUNATM
Indulge in a 2-minute spa facial with UFOTM to get the most out of active mask ingredients
Use BEARTM to lift the skin on your face and neck, and diminish those fine lines in no time
Finish the session by depuffing and taking care of dark circles under the eyes with IRISTM
And that’s your skincare ritual. It’s effective, effortless, and saves you time – millions of our users agree.
Many of them had faith in our products from the beginning, which helped us build a customer-centric mindset and answer the questions that defined the quality of the FOREO experience. The best self-care products? Done. Better skincare routine? We got it. And what do our customers say? We’ll let the five star reviews on Trustpilot do the talking.
All this may be a reason why we’re the industry leaders, but there’s a little more happening behind the scenes.
WHAT MAKES OUR PRODUCTS UNIQUE
Research & development
Thorough research and focus on safety define FOREO products. Everything we do, we do in-house – controlling the product's journey from the initial concept, across hardware engineering and app development, all the way to post-sale care, with 13 logistic centers scattered all over the world.