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About Hedoine

WE’RE HERE BECAUSE WE BELIEVE THAT STRENGTH IS SEXY, BOLDNESS CAN COEXIST ALONGSIDE FEMININITY - AND BEING A BIT OF A BADASS IS JUST WAY MORE FUN.

Inspired by the incredible women we have met - and continue to meet - we want to bring a new reality to the forefront, and new meaning to modern femininity.

We challenge the status quo and we do things our way. We empower, we elevate and we celebrate strong, bold Hedoines.

When we see something is broken, we fix it

Struck with a brand vision, and inspired by the support from our community of Hedoines - it was 2017 when we left our jobs in finance and called a very important weeting (wine meeting). As natural problem solvers, when something is broken, we fix it. Think of the most annoying necessity? Sagging, pinching, laddering, lunch-break wasting. We were having a ‘tightbulb’ moment, it was time to reinvent tights.

PIZZA, ESPRESSO & TIGHTS THAT MAKE YOU FEEL GREAT

The annoyance of poor quality tights took us to the land of experts – hello Italy. See also pizza, gelato, espresso and wine. We were there for the tights though, promise. We started by hunting down producers that could meet our so-called ‘ambitious’ demands - apparently tights were doing just fine. Cheap to produce and nobody anywhere too worried about having to throw them away every five minutes. Apart from those who had to wear them.

We wanted to create something different – tights that make you feel great and that wouldn’t add to the world’s ever-growing throwaway culture. Enter our first ever product - the world’s first 20 denier ladder-resistant tights which we launched at the end of 2018.

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About Hedoine

WE’RE HERE BECAUSE WE BELIEVE THAT STRENGTH IS SEXY, BOLDNESS CAN COEXIST ALONGSIDE FEMININITY - AND BEING A BIT OF A BADASS IS JUST WAY MORE FUN.

When we see something is broken, we fix it

PIZZA, ESPRESSO & TIGHTS THAT MAKE YOU FEEL GREAT

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